Pilot Study of Communication for Dual Users of Cigarettes and E-cigarettes

Purpose

The study is a pilot test of effectiveness of communication campaign ads on interest in quitting combustible cigarettes and e-cigarettes. Over the course of 5 weeks, participants are sent ads that are designed to encourage quitting and then answer surveys.

Conditions

  • Tobacco Products
  • Cigarettes
  • Electronic Cigarettes

Eligibility

Eligible Ages
Over 18 Years
Eligible Sex
All
Accepts Healthy Volunteers
No

Inclusion Criteria

  • use cigarettes every day or some days - use e-cigarettes every day or some days - age 18 or older - ability to read and answer questions in English

Exclusion Criteria

  • under age 18

Study Design

Phase
N/A
Study Type
Interventional
Allocation
Randomized
Intervention Model
Parallel Assignment
Primary Purpose
Prevention
Masking
Single (Participant)

Arm Groups

ArmDescriptionAssigned Intervention
Experimental
Simultaneous quit messages 		Participants in this arm receive messages encouraging them to quit both cigarettes and e-cigarettes at the same time.
  • Other: communication
    Participants view an image that is an ad designed to encourage them to quit their use of cigarettes and e-cigarettes.
    Other names:
    • advertising
Experimental
Sequential quit messages 		Participants in this arm receive messages encouraging them to quit cigarettes first, followed by e-cigarettes.
  • Other: communication
    Participants view an image that is an ad designed to encourage them to quit their use of cigarettes and e-cigarettes.
    Other names:
    • advertising

Recruiting Locations

Recruitment is online and national, using existing Qualtrics survey panels
Chapel Hill, North Carolina 27599
Contact:
M. Justin Byron, PhD
919-966-3292
jbyron@unc.edu

More Details

Status
Recruiting
Sponsor
UNC Lineberger Comprehensive Cancer Center

Study Contact

M. Justin Byron, PhD
919-966-3292
jbyron@unc.edu

Detailed Description

Qualtrics Services will enroll 90 US adult dual users to participate in this study using existing panels. Inclusion criteria are current cigarette and e-cigarette use, age 18 or older, and ability read and answer questions in English, and willingness to receive text messages. Qualtrics will contact, screen, consent and randomize participants into 1 of 2 study arms: exposure to a 3 cycles of 6 ads encouraging them to quit smoking and vaping simultaneously or 6 ads encouraging them to quit sequentially (quitting smoking first followed by quitting vaping). The ads (one per day) are presented along with brief daily surveys. The primary outcome in intent to quit smoking.